Consumer Behaviour Market Analysis Report Essay

Consumer Behaviour Market Analysis Report - Essay interpreterFast nutriment products not prepared based on ethnic norms cannot receive attention in the market. The paper also analyses the influence of stiff arguing in the behavior of customers towards McDonalds products. In the current viands industry, multiplicity of competitors determines how consumers purchase McDonalds products. Further, the paper discusses the health influences that affect the consumption fast victuals products in the global market. Fast foods rich in high sugar content and calories have been blamed for increased cases of diabetes and obesity. Table of Contents 1.0 Introduction3 1.1 Cultural influences...3 1.2 Social influences..4 1.3 Personal and economic influences5 1.4 Health Influences..5 1.5 Group Behavior.6 1.6 Competition...7 1.7 Conclusion 8 References ......9 1.0 Introduction McDonalds is a fast food company with branches in all continents. Several restaurants operate under McDonalds chain of rest aurants. McDonalds major target consumers include children, adults and teenagers in all their markets. major(ip) markets for McDonald include the United States, Europe, India, and South America. In the fast food industry, competition continues to affects several companies. Macdonald continues to improve their business strategies so that they can attract millions of customers into their business. Consumers continue to facet new trends because competitors continue to be innovative in providing healthy food choices for customers. This report analyses consumerism at McDonalds. The report determines factors that motivate consumers to purchase fast food products from McDonalds. In addition, the Report analyses factors that may affect consumers ability to purchase fast food products from MacDonald. McDonalds products include burgers, chicken, fish, deserts, and pork. These foods are classified as fast food products. McDonalds prepares these foods because of their demand in the market. The society continues to demand ready-made food they can consume without preparing their own in the kitchen. McDonalds also offers breakfast foods such as McMuffins, breakfast sandwiches, fried egg, bacon and many more. Beverages are also offered in different varieties 1.1 Cultural influences According to Ramanuj (2010), external influences on consumer behavior involve cultural influences. McDonald provides fast food choices to consumers in various cultural backgrounds. In India, consumer buying behavior has been affected by the culture of customers. McDonalds provides beef and mutton burgers in India. However, match to Indian culture, consumers do not like food items made of beef and mutton from