The Pizza Puzzle Essay Example | Topics and Well Written Essays - 1000 words

The Pizza Puzzle - Essay Example The idea of introducing a pizza kitchen in a restaurant that had previously focused on traditional steak and seafood was a great move towards diversification. However, the idea did not bring in the expected returns. A closer analysis of the situation revealed that the quality of pizza prepared in the hotel’s kitchen did not match the quality of pizza sold by renowned brands. This was a challenge for the Holiday Inn – Amman, which compelled the food services manager to put in place measures that could lead to improved quality of the pizza. The efforts of improving the pizza quality were evident after a blind taste test purposed to evaluate the difference in quality between the pizza made by the hotel and that from other companies. This evaluation proved that the pizza quality had improved to a remarkable level and that there was no difference between the taste of pizza offered to guests from the hotel and that from other companies. Despite these efforts, the pizza sales remained remarkably low. This prompted the development of a proposal that could increase the sales of pizza. The food services manager suggested that the hotel could create a Napoli pizza image, which would serve to attract more sales for the hotel pizza. Notably, the Napoli Pizza is a renowned brand that sells original Italian pizza. Therefore, the food services manager opined that creating such an image would definitely alter the customer’s perception of the hotel’s pizza. This is because the food services manager had identified that there was a mismatch between the image of the hotel and the expectations of guests regarding the pizza makers. Therefore, creating the Napoli pizza image would ascertain the customers and guests that the pizza was of high quality.